On March 17, the Ministry of Culture and Tourism held a regular press conference for the first quarter, announcing that the "2023 Intangible Cultural Heritage Brand Conference" will be held in Guangzhou from March 23 to 25. This conference, co sponsored by the Ministry of Culture and Tourism and the People's Government of Guangdong Province for the first time, will further shape the brand centered intangible cultural heritage exhibition model on the basis of the past. The brand is the core of the "2023 Intangible Cultural Heritage Brand Conference", and the exhibition design focuses on highlighting the brand presentation and promoting the connotation, concept, and value of the intangible cultural heritage brand.