According to the "2023 China Hotel Investment and Development Report" released by Maidian Research Institute, the Chinese hotel investment market has shown an advantageous situation of blooming and strong rebound due to the continuous improvement of the macro environment and the continuous improvement of wine and tourism consumption. Midrange hotels have led the wave of signing contracts, and the opening rate of mid to high-end hotel brands has increased. The transaction rate of hotel auction projects is constantly increasing, and asset management has become a hot topic in the industry. In order to explore the development trends of the hotel investment market in the new era, the 12th Maidian Brand Development Conference, jointly organized by Maidian, a one-stop cultural and tourism service platform, and Maiju, a cultural and tourism asset management platform, was grandly opened at Anadi Hotel Shanghai from June 28 to June 30, 2023. As an important chapter of the conference, the 2nd Maiju Investment Summit was successfully held on June 29.

1 authoritative report, 1 round table discussion, 1 industry debate, 13 in-depth brand sharing... This summit focuses on multiple topics such as brand innovation, brand marketing, investment ideas, and deeply interprets the changes and future development of the hotel investment market. The summit attracted over 300 participants, including industry veterans, renowned scholars, brand representatives, industry investors, and more. Among the 150 investors, there are both experienced and experienced investors, as well as innovative and innovative "wine zero" investment newcomers. Home Inn, Zhenting Hotel Group, Four Points by Sheraton Hotel, Shino Hotel, Hengli Hotel Management, Jinyi Hotel Chain, Liangcheng Hotel Management, Yiyuan Co., Ltd., Galaxy E-sports Hotel, Deformed Building Blocks, FutureHome, etc., as partners of this grand ceremony, attended and witnessed this industry conference.

1. The trend of the times in hotel investment

With the improvement of people's living standards and the increase in tourism consumption, the prospects of the hotel investment industry are becoming increasingly broad, with challenges and changes coexisting, vitality and opportunities coexisting.

Xie Shuxiang, Chairman of the Chain Hotel Investment Professional Committee of the China Hotel Association, believes that in the future, hotel companies need to pay more attention to brand building and service quality, and improve the competitiveness and attractiveness of hotels. At the same time, it is necessary to actively respond to market changes and challenges, expand precise supply, improve the matching of supply and demand dynamics, explore and release potential consumer markets, actively embrace new technologies, models, and formats, and inject new impetus and vitality into the development of the hotel industry.