According to the public data released by the Ministry of Culture and Tourism, the domestic culture and tourism industry will recover strongly during the Dragon Boat Festival holiday in 2023. The number of domestic tourism trips nationwide reached 106 million, a year-on-year increase of 32.3%, and according to comparable standards, it has recovered to 112.8% in the same period of 2019; The domestic tourism revenue reached 37.31 billion yuan, a year-on-year increase of 44.5%, and recovered to 94.9% in the same period of 2019.

The industry has experienced a strong recovery, and Wanda Hotel's hotel performance, brand influence, and development performance in the second quarter have attracted market attention. According to incomplete statistics, as of the end of the second quarter, the overall performance of Wanda Hotels has surpassed the same period in 2019; All seven of its major brands have been shortlisted in the top ten of the industry's authoritative brand influence rankings, including the Maidian MBI brand ranking; In the second quarter, Wanda Hotels saw steady growth and achieved "acceleration". 11 new hotels were opened and 29 new contract management hotel projects were signed, including 11 high-end hotels and 18 mid to high-end lifestyle hotels.

Wanda Hotel received high attention at the Shanghai Investment and Franchise Exhibition

Industry recovery, Wanda Hotels and hotel owners go both ways

Since the beginning of this year, with the release of domestic tourism and leisure demand, especially the rise of the internet famous small city of Zibo during the May Day period, the hotel and accommodation industry has ushered in opportunities for rapid recovery and development. Hotel owners and investors are actively planning to start the industry layout. Wanda Hotels and Resorts took advantage of the trend and actively participated in the China Hotel Investment Franchise Exhibition in April, providing brand promotion, Q&A, and problem-solving services for hotel investors from across the country; In May, we invited property owners and investors to gather at Wanda Ruihua Hotel in Shanghai to hold a hotel brand investment salon, analyze the current domestic hotel investment situation, and provide professional consultation for property owners' investment decisions.

Chen Mengchao, Vice President of Wanda Hotels and Resorts, shares in the brand salon

At the same time, the membership system of Wanda Hotels in the second quarter reached a milestone of breaking tens of millions; Wanda Hotel Group's marketing case of "building a super tourist destination in Paektu Mountain" has won eight international marketing awards, including IAI, Tiger Roaring Award and Golden Mouse Award; At the China Cultural and Tourism Big Consumption Dragon Bird Award selection and the China Tourism and Accommodation Industry Brand Summit, Wanda Hotel was awarded the "Best Cultural and Tourism Big Accommodation Development Group" award of the year, and its Wanda Vista Hotel and Wanda Jiahua Hotel both won the Annual Influential Brand Award; At the just concluded 20th China Hotel Group Development Conference, Wanda Hotels and Resorts has been awarded the "Top 60 of China Hotel Group" for five consecutive years, and has also been awarded the title of "Best Partner" of the year. With market recovery, performance empowerment, and brand support, Wanda Hotels has embarked on a two-way cooperation model with hotel owners and investors.