This Spring Festival, the unique English song and dance of Chaoshan has been widely spread on various short video platforms, driving a new trend in cultural and tourism in the Chaoshan region. According to statistics, during the Spring Festival in 2024, Shantou received a total of 5.0716 million tourists, a year-on-year increase of 43.4%, with tourism revenue of 4.37 billion yuan, a year-on-year increase of 1.3 times. The continuous rebound in travel demand has created favorable conditions for the development of the Chaoshan hotel industry. Faced with this trend, the Hanting brand is continuously promoting product upgrading and innovation, and using "new quality productivity" to promote the upgrading of the Chaoshan hotel industry.

Recently, the brand promotion conference for the Chaozhou Shantou region was grandly held in Shantou, with the theme of "getting along with friends and going to Xinting together". Ms. Pan Li, Vice President of National Business Cluster Operations and COO of Hanting Brand of Huazhu Group, Mr. Li Shuang, Executive Officer and Development Officer of Huazhu Group in East Guangdong Province, and over a hundred local investors gathered together to jointly create a new blueprint for the development of the Chaoshan hotel industry.