Recently, Dongcheng Group successfully held a private board meeting salon in Beijing with the theme of "From the macroeconomic situation to future hotel investment opportunities". The event attracted representatives of entrepreneurs, senior investors, and industry leaders from various industries to attend and discuss the "development path of the hotel industry under the background of globalization", providing many effective strategies and directions for the industry to break through.

At the beginning of the meeting, Mr. Ma Jinhu, President of Yumi Industrial Investment Group, Mr. Zhang Chunhua, Chairman of Qiyi Holdings, Mr. Li Wenming, Chairman of Huaben Investment, and Mr. Ma Huibin, President of Dongcheng Group Beijing Company, delivered enthusiastic welcome speeches, opening this feast of wisdom and inspiration.

Today, with the acceleration of global economic integration, the dynamics of each economy are closely connected, affecting the changes in the global market. As a senior industry expert, Mr. Lin Cong, (former) Senior Vice President of Marriott International Group and Hotel Business Development in China, then gave a keynote speech on the current macro trends and market trends of the global economy. He pointed out that under the background of globalization, the development of China's hotel industry will surely be more prosperous, and the quality, innovation, service, and quantity of hotels will be further improved. Mr. Lin Cong's wonderful speech also won warm applause from the guests present.

As an important part of the global economy, the development and changes of the hotel industry not only affect the tourism industry, service industry and other fields, but also directly affect the lifestyle and consumption habits of consumers. Therefore, the discussion of emerging growth points and investment strategies in the hotel industry has also become an important topic of this private board meeting. Mr. Jiang Yiqun, director of the MBA Case Center of Swiss Hotel Management School (SHMS), external lecturer of Macau Institute of Tourism and Zhuhai Institute of Technology, and senior hotel investor, combined with his own hotel investment experience, conducted in-depth exchanges with the guests on this topic. With his rich industry experience and forward-looking perspective, he revealed the future development direction of the hotel industry. As he said, "Those entrepreneurs who have strong feelings for the hotel industry, are devoted to service, are well versed in the essence and operation rules of the industry, and can embrace technology and reshape the accommodation industry with an innovative and open mind, will inevitably usher in a bright future."

On the road of exploration and innovation, there are always some pioneers who lead the industry's transformation with their outstanding vision and unremitting efforts. Mr. Hong Qingxu, CEO of the Development Business Group of Dongcheng Group, focused on introducing Dongcheng Group and its core brands. Dongcheng Group is a hotel group that focuses on the mass accommodation market and provides cost-effective accommodation experience for mass travelers. Through digital innovation, intelligent operation, standardization and green travel, it is committed to allowing mass travelers to spend less money and live better. Dongcheng Group owns four major hotel brands, namely City Convenience, Yishang, Boman and Yicheng, covering the economy and mid-range, incremental and existing hotel markets. After 18 years of development, Dongcheng Group has established a mass market as the core, providing consumers with cost-effective accommodation experience, bringing cost-effective investment returns to franchised hotel investors, and fully meeting people's needs for beautiful travel.

Looking at the grand occasion of this private board meeting, it can be said that big names gathered and stars shone. From outstanding entrepreneur representatives, to top industry experts, to senior hotel investors, they have expressed valuable views and brought profound inspiration to the new development of the hotel industry.

With the successful conclusion of this private board meeting, it is believed that it will bring new inspiration to the future development direction of the hotel industry, promote the upward development of the hotel industry together, and provide consumers with higher standards and higher quality accommodation experience.