Entering December, the winter travel season is gradually beginning in various regions. Especially attracting a large number of southern tourists to the north to see and play with snow, the impact and scope of ice and snow tourism are increasing day by day. According to the "Research Report on the Development of China's Ice and Snow Industry (2024)", the number of ice and snow leisure tourists in China exceeded 385 million during the 2023-2024 ice and snow season, and it is expected to exceed 500 million during the 2024-2025 ice and snow season. At this point, many hotel brands are striving to create winter vacation labels and actively expanding their product offerings, with mid to high end hotels performing particularly well. Mid to high end hotels are caught in homogenized competition in the traditional business travel track, while the emerging niche of resort style hotels can become the key to differentiation positioning and the watershed for victory.

As a characteristic cultural and tourism operator in the capital, Jingneng Hotel has launched a forward-looking layout in 2023, completing a comprehensive upgrade of the brand. Starting from the concept of urban micro travel, it has launched the He Feng series hotels that integrate the millennium "He" culture, injecting fresh blood into the winter tourism market in Beijing and leveraging the power of cultural and tourism trends to showcase the depth and breadth of Beijing's local culture to tourists.