In 2023, the Progress bar will be more than half, and all walks of life will welcome a comprehensive recovery, including the hotel industry. According to Ctrip data, in the first half of 2023, the search popularity of domestic hotels reached 300% of the same period in 2022, and the overall hotel supply increased by 14% compared to the same period in 2022. From this, it can be seen that the development of the hotel industry in the first half of this year has been strongly boosted.

To continuously promote the development of the cultural and tourism industry, boost market confidence, and adapt to the trend of upgrading green and healthy consumption, the 2023 Hotel Industry (Northwest) Green Development Forum was successfully held in Xi'an on July 19. This event has attracted numerous experts, scholars, industry elites, and guests from various aspects of the Chinese hotel industry to participate, aiming to find a business approach that is more in line with consumer needs, in order to adapt to the constantly forming new competitive landscape, and promote sustainable development.