In 2025, the hotel industry faces many challenges: demand fission, the wave of digitization surging, homogeneous competition, and intensified inventory... How to reconstruct brand value in diversified competition? How to drive industry renewal through innovation?

On March 31st, the Maidian (Shanghai) Regional Hotel Development Forum with the theme of "Diversity and Revitalization" grandly kicked off in Shanghai. This forum invites industry experts, leaders, and cross-border partners to conduct in-depth discussions on topics such as brand value reshaping, operational efficiency improvement, new product release shows, digital upgrading, and green sustainable development, in order to jointly find innovative paths for the industry's second growth pole.

At the meeting, some supplier companies and wine management companies released many new products and brands that meet current market demand and keep up with the development of the times in the "New Product SHOW" segment, in order to stand out in the increasingly fierce market competition.